The mechanics of the action:
Activate the promo code under the cover on the website
Get 250, 500, 1,000 or 10,000 gold to your account for the World of Tanks game
The rapid growth of awareness of the new brand of lemonades
The emotional connection with the product — the drink becomes part of the gaming experience
Repeat sales due to the mechanics of prizes in each bottle
Reaching a wide gaming audience through a popular game
Buy lemonade at Pyaterochka or Crossroads
The team of the game "World of Tanks" together with GIG.ME has released Our Game lemonade in Russia — these are four flavors with promo codes that give in-game gold.
World of Tanks x Lemonade Is Our Game
Advantages for the brand:
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An ecosystem for the development of esports. We develop a platform, hold tournaments, and create media content, making esports accessible and exciting for everyone.
