KitKat
KitKat has released a series of branded chocolate bars based on the game League of Legends.
It was also possible to win game gifts: a unique image of the character Ash in the game and tablets.
Register a receipt on the website to receive a guaranteed subscription to the IVI cinema.
KitKat has gone beyond standard advertising and become part of the gaming experience.
Gifts are directly related to your favorite game — they immediately arouse the interest of gamers.
The brand has collected useful customer data through receipt registration
Simple and intuitive mechanics — I bought a candy bar and got a prize.
It was necessary to buy a branded KitKat in any store in Russia.
Advantages for the brand:
The mechanics of the action:
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