190К
3 million
participants
event page views
14
A branded event in the League of Legends game. Participants chose one of four elements, competing in groups of different difficulty levels. Players also purchased Five branded gum from Magnit, uploaded a receipt to the website, and received a promo code for in-game rewards.
days campaign progress
BATTLE OF THE ELEMENTS FIVE
Integration into the game
In-game Rewards
Images of the game on the packaging
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